Ariat, the U.S. Equestrian Team and the Olympics

A few months ago, I had the chance to see the latest from Ariat at a press preview they held in NYC. Ariat is a company rooted in providing apparel and footwear for the top equestrian athletes, but which also has plenty of offerings for "regular folks," too.

Here are just some of the fantastic boots. I pretty much want them all.

When the London Games began, I was reminded of Ariat because they are the official apparel supplier and partner of the United States Equestrian Federation, and Ariat outfitted the U.S. Olympic Equestrian team with official team gear including the cap, jacket and polo pictured here:

And, for the rest of us who aren't Olympic equestrians, there is a retail-line inspired by the Olympic designs (all are available online at Ariat.com):

　
　
So far, medals in the equestrian events have been awarded to athletes from Germany, Great Britain and Sweden.  I'll be watching to see if Team USA will be added to the medal count this week - view the full schedule here.

I was not compensated for this post. I just love the intersection of the Olympics and fashion. And I've always loved riding apparel - you can blame that on my Virginia roots.