Monday, September 24, 2012

Rookie USA Now Open in NYC - and a Giveaway Too!

Everyone knows that New York City is a shopper's dream, but despite all the stores there aren't that many places to buy cool athletic clothes and shoes for kids. But now there is, with the new Rookie USA store that just opened up at 808 Columbus Avenue (at 99th Street). It's part of a fantastic new complex of stores - Columbus Square - which also includes Whole Foods, Duane Reade and HomeGoods.

I went shopping at Rookie USA with my seven-year-old daughter Kay. She's an athletic kid who loves gymnastics, ice skating, softball and swimming, but she's also a young fashionista and very, very picky about what she wears. Kay loved everything in the store, from the collection of Nike sports tee sand shorts in bright, fun clothes to the display of Converse shoes in all the colors of the rainbow.

Kay chose a few items to try on, and we both thought the hipster-rustic changing rooms with the cool retro Locker Rooms sign added another great touch to the overall shopping experience.

Kay finally narrowed it down to a choice of two tees:

After a bit of thought, she decided on this tee:

It captured all her loves - purple and glow-in-the dark. You can't tell in the photo but it really does glow in the dark!

And, because we both knew what was good for us, we didn't arrive home empty-handed for her older sister sister. We got Magpie, age 8, cool purple Levi's from their colored denim line.

When we checked-out I found out the jeans were actually on sale for 20% off, which was a nice surprise. And we got to take the new clothes home in this sweet Rookie USA bag:

The store is a great modern space to shop, has a huge selection and friendly staff, and we'll definitely be back for shoes and other gear. Just look at this selection of sneakers!

Back home, Kay and Magpie put their new clothes to the test in our front yard...

... cartwheels, check!

... wheelbarrow, check!

... happy kids with new clothes, double-check!

To learn more, follow Rookie on Twitter @RookieUSA (or via the hashtag #RookieUSA), like them on Facebook, or visit them online at While you're there, sign-up for email, and receive a $20 gift card to use for your first in-store purchase.

To see more photos from my mother-daughter trip to Rookie USA, check out my Google+ Album.

Disclosure: I am a member of the Collective Bias™ Social Fabric® Community. This shop has been
compensated as part of a social shopper insights study for Collective Bias™ and Rookie USA #CBias #SocialFabric

Win a Rookie USA gift card! The first five people to leave a comment on this post are automatic winners, so leave something witty (or not so witty) and you can go shopping at Rookie USA!


Jennifer said...

It's a tad too early in the AM for me to bring the witty. But I'd like to tell Kay I love her t-shirt choice. Purple is my favorite color!
PS: Am I too old to wear purple Levis?

Liz @ A Nut in a Nutshell said...

You have no idea how much I played wheelbarrow as a child! My sister used to drop my legs though (and we were playing after bedtime in our room). My legs would klunk to the floor and then I'd hear my dad coming down the hall. LOL

victoria @veepveep said...

remember how much fun wheel barrel was when we were kids. now i probably couldnt go four steps without falling down. i'm old. lol

Jane m said...

Love pink purple & blue for little1

Kaydin said...

Cant wait to take my 7 year old, I've been waiting for a kids shop to open so he can get his basketball gear!

Kaydin said...

I think I'm gonna have to wheelbarrow my son to rookie USA instead of taking the train, just might be faster, lol

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